The new Calvin Klein ads have seriously outdone themselves. They feature pop culture icons Justin Bieber and Kendall Jenner, and musician FKA Twigs — which is definitely an intriguing mix of models. Some of the photos are racy (lounging in bed wearing just Calvins, getting their sexy on), while others are more tame (taking a selfie in a bathroom mirror).
But all of the ads have one thing in common: They each have a statement, “I ______ in #mycalvins.” Each ad is tailored to the celebrity featured in it, with a word filled in the blank that pertains to that specific person.
For example, FKA Twigs excels in her Calvins.
Justin Bieber flaunts in his (obviously).
And of course, Kendall Jenner poses in hers.
Here’s a video to prove it.
But the fill-in-the-blank ads don’t stop with FKA Twigs, the Biebs and Kendall. Other models include actress Abbey Lee Kershaw, musician Sung Jin Park, rappers Kendrick Lamar and Fetty Wap, and more. Each spokesperson has his or her own series of pictures, filling in their own blanks of what their Calvins do for them. These definitely take us back to the sexy Calvin Klein ads of the ’90s!
(Featured image via Instagram/Calvin Klein)