It’s an exciting time to be a Swiftie. After premiering her video for “Look What You Made Me Do” at the MTV Video Music Awards and then teasing her second single over the weekend, fans have more than enough material to work with until the full album, Reputation, comes out in November. Now they can start daydreaming the swag they plan on buying at her inevitable concert dates, since Taylor Swift has already trademarked lyrics for the merch.
According to TMZ, T-Swift filed papers so that no one else can put “Look What You Made Me Do” on a t-shirt besides her, which is pretty smart, given how catchy the phrase is. She also filed a trademark for “The old Taylor can’t come to the phone right now” to put on hats, notebooks, jewelry, shirts, hoodies, and even a phone stand.
Not everything’s up for grabs yet, but if you want to stock up before the album comes out, some of the merch is already on her website.
We have our eyes on the “I Love T.S.” crop tops that her dancers are wearing in the video. There’s also a shirt that has the song lyric, “Ready for it,” on the front, written in the same style font that Kanye West used for his Saint Pablo swag. Given her long-standing beef with Kanye, that couldn’t have been an accident.
In a pretty baller move, Swift is using Ticketmaster Verified Fan and urging fans to purchase some swag or pre-order the album to boost their place in line for tickets when tickets for her upcoming tour go on sale in November. She’s also partnered with UPS to get her picture on the side of some of their delivery trucks. If you see one and snap a selfie with it, you’re entered into a contest to win tickets.
Demand is going to be insanely high for tickets, so whatever she can do to weed out scalpers and make the process somewhat civilized is much appreciated. So don’t sleep on pre-ordering the album or your lyric t-shirt. Whatever your opinion of T-Swift is, you have to admit that trademarking her lyrics and partnering with brands to sell tickets isn’t the worst business move.