Summer is usually the season when the year’s biggest-budget blockbusters come out, and movie theaters garner their biggest audiences — but that’s not the case this year. This past weekend, the box office suffered its worst earnings since September 2014, according to Deadline.
Box office reports are usually fun to watch, especially lately as movies written by and starring women have been doing well, but the fact that none of the movies premiering this past weekend were able to rake in great numbers during this late-summer month seems particularly ominous for the film-industry.
After Wonder Woman did so well earlier this summer, followed by Girls Trip making box-office history, it seemed like this summer was going to be great for movies, but this weekend is disproving that theory.
Perhaps what Hollywood needs to learn from this is that they need to make more movies starring women.
This weekend’s highest earners were The Hitman’s Bodyguard, bringing in $10 million, Annabelle: Creation with $7.3 million, and Leap!, which earned $5 million. A few other high-earning films, including Wind River and Logan Lucky, also added to the weekend’s totals, which rounded off to a measly $65 million, according to Deadline. That’s compared to the $66 million weekend — the last truly low-earnings stretch — in September 2014.
If The Hitman’s Bodyguard‘s hunky star Ryan Reynolds can’t bring in big box-office earnings, we must really be in bad shape.
There are a few factors that might contribute to the low weekend earnings. Vulture points out that Saturday night’s Mayweather-McGregor fight might have influenced the box office, plus the disastrous Hurricane Harvey in Texas could have contributed to these record-low numbers.
However, with the popularity of online streaming platforms and the plethora of TV options available, the low-earning weekend is likely indicative of a greater trend in box office declines. This past May, for instance, Guy Ritchie’s King Arthur: Legend of the Sword earned a disappointing $15.4 million in domestic box office sales after it had been expected to earn $25 million in North America, according to The Hollywood Reporter. More and more movies are flopping and floundering, except, well, a few.
There’s still hope yet, thanks to the wonders of women.
The greatest success of the summer was Wonder Woman, which has made over $406 million domestically — rivaling last year’s smash hit, Captain America: Civil War, which earned a total of $408.1 million in domestic ticket sales and was the highest-grossing film of 2016.
Sure, there may be many factors contributing to this weekend’s box office shortcomings, but the summer hasn’t been a total failure, thanks to Wonder Woman. If movies are going to continue raking in high ticket-sale earnings, they’d probably better start featuring a lot more girl power.