As if it wasn’t enough to grace the stage at one of the most-watched televised concerts of the year (which happens to take place during that extremely popular football game, the Super Bowl) Lady Gaga will also star in Tiffany & Co.’s first ever Super Bowl commercial this Sunday, because she’s just that GD fabulous.
The halftime performer, who has been hard at working prepping her hits for the big show on February 5th, revealed on social media Tuesday that she is the latest face of Tiffany’s “Legendary Style” campaign, and will promote the brand’s forthcoming HardWear collection in her Super Bowl ad.
“I am honored to be a part of the @TiffanyAndCo family, just one lady in a long line of generations of women,” she wrote on Instagram. “We are not only proud to receive jewelry as a gift, but to know the glamour of being strong, ambitious, and creative in how we love ourselves…turning our problems into platinum.”
In a 15-second clip from the unscripted, one-minute ad, Gaga discusses creativity, empowerment, and personal growth, and looks timeless in a head-to-toe black ensemble with her hair scraped back into a low knot. While Tiffany has long designed the Super Bowl trophy, awarded to the winning team, this is the company’s first foray into game-day advertising.
According to Harper’s Bazaar, the HardWear collection will feature jewelry inspired by a unisex bracelet that Tiffany sold in the 1970s, keeping very much in line with fashion’s current appetite for all things unisex.
A limited number of items from the collection will be available on Super Bowl Sunday for preorder, while the full collection will hit stores April 28th and Tiffany.com on May 2nd. Just in time for wedding season.