Kendall Jenner and Gigi Hadid celebrated the 10th anniversary of W Magazine‘s November art issue by being inducted into the futuristic world of Lizzie Fitch and Ryan Trecartin. To make this happen, the supermodels star in a performance art video called “Placebo Pets,” where they’ve become domesticated and friendly humanoid creatures.
And yes, it’s as weird and captivating as it sounds.
Fitch and Trecartin are known to be video art visionaries — their films combine color, sound, character and computer effects. and are crazy and all over the place. But in the best way, of course.
In “Placebo Pets,” Jenner and Hadid’s faces are morphed into humanoids with the use of prosthetic noses and ears — and their voices are super low. Like a Snapchat filter gone wrong (or right).
It’s a bizarro futuristic world where nothing makes sense, but strangely, we’re into it.
Take look at the video, and try to watch with an open mind (because you’ll def need it):
Weird, right? But also kind of cool.
Jenner and Hadid, both being social media power houses, are the perfect gals for the job.