Katy Perry resists conformity in her new "Chained To The Rhythm" video
Get ready to head to the amusement park, as Katy Perry’s video for “Chained To The Rhythm” is here, and it’s colorful, candy floss dystopian nightmare.
Earlier this month, Katy Perry made her triumphant return to music by sharing the first song from her upcoming fourth album, “Chained To The Rhythm.” The track, a reggae-tinged disco bop featuring Skip Marley and produced by Max Martin, sees a lyrical departure for Perry, who has taken on a more political stance with her music (she’s described it as “purposeful pop”), something she complimented with her debut performance of the song at this year’s Grammy awards.
Since then, Perry has been teasing the music video to the track with a string of seemingly unconnected visuals on social media teasing free admission to an amusement park called “Oblivia,” with the repeated imagery of a hamster wheels (something that’s a recurring theme with this new era.)
Well finally, Katy Perry has shared the video for “Chained To The Rhythm” and it now all makes sense.
The clip opens with Perry dressed in her best 1950s science-fiction outfit, as she enjoys the rollercoaster and apparent joy of the amusement park. However, it quickly becomes clear that things aren’t what they seem, with the video making references to the failing of the American Dream, clean water, bombs, and the nuclear family.
Later, Perry comes to realize that the utopia of the amusement park is in fact a dystopia, as she becomes “woke” to the monotony that’s causing the end of western civilization as we know it.
Watch the video for “Chained To The Rhythm” below.
Heavy stuff, we think you’ll agree.
Meanwhile, Katy Perry’s “Chained To The Rhythm” recently broke Spotify’s record for the most first-day streams in one day by a female artist notching up a collective 3,062,293 plays.
“Chained To The Rhythm” is available now, and is taken from Katy Perry’s yet-to-be-titled fourth album, which is expected for release later this year.