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Natalia Lusinski
January 22, 2017 1:05 pm

At the Sundance Film Festival, going on now, it’s common to see celebrities in film screenings, on Q&A panels, and walking down the street. But actors as holograms? We just learned that Jon Hamm’s hologram will debut at Sundance, according to The Hollywood Reporter, and here’s why it’s a big deal.

But yes, you read that correctly, Hamm will be the first actor to be turned into a 3D version of himself at the film festival. Technology never ceases to amaze us!

It’s all part of the marketing campaign for a sci-fi film Jon Hamm is in, Marjorie Prime, reported Mental Floss. The hologram, aka #Holohamm — hah! — will make an appearance at the film premiere’s after-party on January 23rd.

A company named 8i, based in New Zealand and L.A., created the hologram.

Passage Pictures

At Sundance, attendees will watch a demonstration of #Holohamm. Then, they will be able to interact with the hologram via a VR experience and in mixed reality on a mobile device. Sounds ~incredible~, right?!

We’ll say.

 ICYMI, in Marjorie Prime, Hamm plays a hologram, Walter Prime.

Awwww.

To whet your appetite for the film, you can check out the trailer here.

Marjorie Prime is based on Jordan Harrison’s Pulitzer Prize-nominated play. The film was directed by Michael Almeryeda and also stars Geena Davis and Tim Robbins.

One thing’s for sure: We’d love to be at Sundance to see Hamm and the hologram face-to-face, so to speak. But if we can’t make it, we look forward to the film nonetheless.

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