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A guy in Ireland updated his Facebook profile photo, and the world noticed. Not because he’s doing anything exceptionally amazing or even uncommon in the photo, but because of the exact opposite of that.

In the photo, Ivor Noyek is walking on the side of a road with his hands in his pockets. The posed photo is nothing out of the ordinary — it simply captures him mid-stride, looking every bit the hipster, wearing aviator sunglasses, a red and white striped t-shirt and a jean jacket. Totally normal and casual, right? Well Noyek’s friends thought differently. In fact, so much so that they started posting memes of Noyek, photoshopped into various, super random locations. In one photo, he’s walking along with walkers in The Walking Dead, and in another he’s walking down the yellow brick road. And all of it is amazing.

Here’s the original photo:

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