Updated September 05, 2014

Gisele Bündchen became an Under Armour spokesperson and the haters began to hate. Being no stranger to living under the microscope and having every move she makes critiqued by the Internet, Gisele and Under Armour let the comments from social media serve as inspiration to fuel her campaign to show that “will beats noise.” Watch her work a heavy bag while tweets about her life are projected all around her: