Chloe Grace Moretz has responded to the backlash over *that* new Snow White movie poster
Taking to Twitter yesterday, actress Chloe Grace Moretz responded to the backlash over *that* movie poster.
It was reported yesterday that people on the internet weren’t too happy about the poster for Moretz’s latest animated movie, Red Shoes and the 7 Dwarfs, a re-imagining of Snow White. Mainly, people drew attention to the fact that the poster seemed to suggest a body-shaming message. The words on the poster read, “What if Snow White was no longer beautiful and the 7 Dwarfs not so short?” The text is shown in tandem with both a thin and plus-size version of “Snow White.” Essentially, the poster insinuates that if you’re curvy and a bit shorter, you’re not beautiful.
But it seems like this isn’t the message filmmakers intended to send; the movie description itself seems to promote a body-positive story.
“A normal girl born into extraordinary circumstances, she’s a Princess who doesn’t fit into the celebrity world of Princesses — or their dress size,” a description by the production company behind the movie, Locus Creative Studios, reads.
“She wants to stay true to herself but Fairy Tale Island is all about looks, so it makes hard not to want to be like the others…In her quest to find her lost father, she learns not only to accept herself, but to celebrate who she is, inside and out.” https://www.youtube.com/watch?v=hz-0yc2ILJU
And now the film’s star, Chloe Grace Moretz, has taken to Twitter to express her disappointment at the marketing for the movie.
In a string of tweets, the actress said that she was “appalled” by the posters.
Adding to this, Sujin Hwang, one of the film’s producers, told Entertainment Weekly in a statement that the advertisements have been pulled.
Apologizing for the poster, she said, “Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasizing the importance of inner beauty. We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”
We’re glad that Moretz and Hwang have clarified the film’s intentions and taken a strong stance for women. Currently, Red Shoes and the 7 Dwarfs doesn’t have a U.S. theatrical release date, so we’ll have to wait and see how the finished product portrays an inclusive message about body acceptance and self-love.