Here’s how to wear the hot red eyeshadow trend without looking like you have pinkeye

Wearing red can be powerful, striking and, in most cases, it can command a room. Celebrities like Rihanna, Selena Gomez, Sofia Vergara and Jennifer Lawrence have brought the brightest and best red gowns to the red carpet, so it was only a matter of time before the crimson color came back in style.

The red eyeshadow trend is in and we are so here for it.

More recently, scarlet hues have been trending in makeup looks. Forget the Marilyn Monroe lips because the bold color is now a red hot eyeshadow trend. Lucy Hale, Gigi Hadid and Shay Mitchell are rocking the fierce eye look.

InStyle Magazine spoke to Hale’s makeup artist, Kelsey Deenihan, about how to look more like the Pretty Little Liars star and less like you’ve got pink eye. No one wants to look like their eyes are infected, so here are the pro tips.

“Don’t go too light,” Deenihan suggests. “The pinker your red, the more sickly you’ll appear.”

Once you’ve picked the most flattering red hue for your skin tone, Hale’s makeup artist says you need to commit to it. However, try to stay away from going overboard. There needs to be some sort of balance.

“If you only apply a touch of red along the lash line, you’ll just look tired,” Deenihan tells InStyle. “Keep the pigment contained to your lower lids, it’s much more modern than taking the color up to the brow bone.”

To get Hale’s lust–worthy makeup look, Deenihan explains she wet a medium sized fluffy eyeshadow brush and dipped it into a deeper shade of red.

“Wetting the brush intensifies the color, so it has a creamier metallic finish,” she says. “Make sure to blend out all of the edges; it keeps the look from being too harsh.”

Deenihan points out that she swept the maroon color all over the lid and into Hale’s crease. She also added the shadow along the lower lash line. You’re almost on your way to rocking the fire engine eyeshadow just like the stars.

Hale’s makeup artist recommends people with medium and olive complexions should try a slightly warmer red. For deep complexions, she says, “Look for super pigmented shadow, which really pops against the dark skin.”

Even though it might take a few tries before getting the look down, this trend is so worth it. Now, go show off your killer eyeshadow with the rest of the world.

Filed Under