Ralph Lauren’s new LGBTQ-friendly commercial will make you so emotional
By now, the image of the “typical nuclear family” headed by a cisgender (usually white) couple is more than outdated. And while the media is starting to acknowledge that there are many different ways to be a family, representation is still generally lacking. That’s why we were so excited to see Ralph Lauren’s inclusive new ad campaign, which features a diverse range of families.
Ralph Lauren launched its 2019 Spring campaign today, March 28th, with a video called “Family is who you love.” The touching ad explores the importance of family, and the brand made it clear that there’s more than one definition of what that means. Families of different races, ages, and sexualities are included, as well as a single parent.
"Family is like home," the ad begins. "It feels like home, wherever you are."
Watch the ad below, and get ready to be choked up.
Jonathan Bottomley, Ralph Lauren’s chief marketing officer, told The Cut that “the idea of family has been central to what we stand for.”
"[The campaign] is a celebration of the fact that family means different things to each of us—we live in a world where the meaning of family is bigger, broader, and more personal than it has ever been before," he told the outlet. "We believe that family is one of the most positive forces and powerful unifiers for all of us today."
“Regardless of the circumstances, we’re there for each other.” —George Okeny on his best friend and partner, Yanii Gough
Family is who you love.
Explore the campaign at https://t.co/6OjJprX9OK #PoloRLStyle #PoloFam pic.twitter.com/FEippNP0z8
— Ralph Lauren (@RalphLauren) March 28, 2019
We love seeing such an iconic and influential brand embracing the many unique ways to be a family.
