Nostalgia alert: Pur Cosmetics is launching a whimsical My Little Pony makeup collection

PÜR Cosmetics is celebrating the forthcoming My Little Pony movie with the rainbow-colored, sparkly makeup collection of our dreams.

The skin care-centric beauty company enlisted YouTube luminary Hailie Barber as the brand ambassador for the PÜR Cosmetics My Little Pony: The Movie Collection, and we think she’s the perfect person for the job. Makeup artist Hailie is a color queen who loves all things cute and shimmery, and this release is just that!

The star of the show is an eyeshadow palette of 16 cheery shades. There’s also a three-piece highlighter set and six lip toppers — sounds like a real treat.

The 16 shadow shades are to. die. for.

The holographic outer packaging of the shadow set gives way to a chic white palette. PÜR products are cruelty-free, so no ponies were harmed in the making of these gorgeous shades. You won’t find any parabens, talc, or gluten in these bad gals, either.


The highlighter set features three iridescent sticks with white, blue, and pink as the base shades. They do double duty as a body glitter, perfect for hitting the collarbones or shoulders!

Cutie-pie Hailie previews the line with some swatches and a perfect pony tutorial in this video.

The six glitter lip toppers are named for the main pony players in the film and are a sparkly delight.


They’re so cute, even Hailie’s pup wanted to get in on the action!


The PÜR Cosmetics My Little Pony: The Movie Collection goes on sale August 10th on, and My Little Pony: The Movie gallops into theaters on October 6th.

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