A professor ate an actual book on TV for a crazy reason

Sometimes the dog eats your homework, other times your political science professor eats his own book.

Nope, we’re not kidding. Matthew Goodwin, a politics and international relations professor at the University of Kent in England, ate a portion of his own book on live television. Why, you ask? Goodwin predicted the Labour Party would not claim 38 percent of the vote in the U.K.’s general election on Thursday.

He felt so confident about the prediction that he took to Twitter to say that if he was wrong, he would eat a portion of his book, Brexit: Why Britain voted to leave the European Union.

I'm saying this out loud. I do not believe that Labour, under Jeremy Corbyn, will poll 38%. I will happily eat my new Brexit book if they do

— Matt Goodwin (@GoodwinMJ) May 27, 2017

When the Labour Party had a stronger showing than expected — receiving 40.3 percent of the vote — Goodwin stayed true to his word..

Goodwin appeared with his book on Sky News, where he followed through with his promise

"I was surprised that Jeremy Corbyn got two percentage points more than I had expected. And I did say that I would eat this book, he said before munching on pages of the book. “Two percentage points makes a big difference, I am a man of my word, so what I am going to do is just sit here and eat my book, while you guys carry on.

“Consistency strong and stable or a bit wobbly, that paper?” asked the news anchor, joking about Theresa May’s infamous “strong and stable” government slogan.

“It’s actually a hard back so there are lots of chemicals, but I’ve got to get through the whole thing, Goodwin responded.

Watch the fairly impressive stunt below:

This man just ate (some of) his book live on Sky News after making an incorrect #GE2017 prediction @GoodwinMJ pic.twitter.com/13IaFLaJvx

— Sky News (@SkyNews) June 10, 2017

While we think books are better for reading, rather than eating, but props to Goodwin for keeping his word.