Praise to the beauty gods: Kat Von D expanded her foundation line with 13 new shades
Kat Von D is a woman of her word. When she announced plans to take her beauty brand 100% vegan, she followed through — and pretty quickly might I add. Now, the beauty mogul is making good on her promise of more shades of her Lock-It Foundation. Kat has added another 13 new shades to the line, so you can shop Lock-It in a whopping thirty shades total.
If your skin tone and undertone make for a difficult match, you know how truly dope this expansion is. The Lock-It foundation is already a cult favorite; with these new hues it’s bound to reach holy grail status.
https://www.instagram.com/p/BLwnb9-ArQC
https://www.instagram.com/p/BLwnazxAqOw
https://www.instagram.com/p/BLwnZM8gD36
Here’s a peek at how some of the new shades will look when applied.
D81 Cool
https://www.instagram.com/p/BLxNMkKAMES
Kat describes this shade as a deep espresso with cool undertones. It’s a really special shade since most brown foundations tend to be on the warmer side.
M59 Neutral
https://www.instagram.com/p/BLxIWyvAKOn
This “tan acorn with neutral undertones” is a godsend for anyone of mixed race who has to deal with foundations that are either too yellow or too reddish for their skin tone.
M54 Cool
https://www.instagram.com/p/BLxB_RKgMHt
Once you pass the beiges on the color spectrum, everything gets orangey. This medium sesame with cool undertones is a breath of fresh air.
M53 Neutral
https://www.instagram.com/p/BLw9WrdAUhp
If you’re someone who likes to do a more neutral foundation in the cooler months, you may want to get a sample of this shade for fall/winter. The neutral base is perfect for this time of year when warmer formulas can read too “summery.”
M52 Neutral
https://www.instagram.com/p/BLw56b3g1lY
Only some know the struggle of finding a non-yellow foundation in this hue. It’s a nightmare.
L43 Warm
https://www.instagram.com/p/BLw1SDwAX6a
Makeup brands assume that fair skin automatically means a cool undertone. Nope.
L41 Neutral
https://www.instagram.com/p/BLwyIAggZiU
Kat calls this fair ivory with neutral undertones a goth girl’s dream and she’s right. The model’s skin looks like porcelain!
All 30 shades of the Lock-It Foundation can be found at Sephora stores and online as well. Not to be greedy Kat, but we’re ready for a few new contour palettes and concealers. Please and thank you.
