This is why Pornhub is at New York Fashion Week this year

If you’ve been keeping up with New York Fashion Week you might have noticed a familiar (wink wink) but seemingly out of place logo popping up. This year, streetwear brand Richardson and Pornhub have taken fashion week by storm with a new collab collection, and they’re here to stay. When you think of fashion week, you don’t usually think porn, but this partnership seems to work.

The match-made-in-heaven collaboration was an absolute hit as many party goers couldn’t wait to purchase the new merch, modeled by strippers down the runway. And we guess it was only fitting that fans showered them with dollar bills to the sound of killer beats.

The new collection is available online and at Richardson’s New York and Los Angeles stores, and we have to admit, the line looks pretty dope. It includes a bomber jacket, hoodie, cap, swimwear, and graphic tees with the face of porn performer Asa Akira, and flags from countries where Pornhub is banned.

It’s all limited edition, so if you’re into this Pornhub x Richardson collaboration — the time to shop is now!

Is it weird that we’re kind of really into these graphic tees?

According to designer Andrew Richardson, the reaction to the collection has been great so far.

“The reaction has been overwhelmingly positive, he told The Cut during the party. “People are asking what time will it go on sale so they can line up outside the shop.

Richardson got his start as a stylist for Calvin Klein and Valentino, and his work has since been worn by Kate Moss and Rihanna. As a designer, he continues to push the boundaries, and what better way to do that than to partner with a popular porn website?

In a press release, Richardson explained the collaboration with Pornhub as part of an “ongoing effort to explore the intersection of art, sex, and culture.”

We’re definitely looking forward to seeing what else this strange partnership will bring to life. If nothing else, we’re sure it will be interesting.