This perfume wants to protect people from cyberattacks
It’s a strange question, but could a perfume really protect people from cyberattacks? The company Kaspersky creates software to protect homes and businesses from viruses and internet threats. And now they are “releasing” a line of perfume.
This seems like an odd jump for a cyber security business, but they say that’s the point.
They partnered with Scarlett London, a fashion and lifestyle blogger in order to create the perfume. With this campaign, they have created a dialogue around cybersecurity and just how devastating a cyberattack can be for the unprepared.
They called this line Threat de Toilette so people can have a symbolic, physical reminder to protect themselves online. Kaspersky claims that the scents smell “like fear,” while featuring multiple scents: Social Enginoir, Mal-wear, and Phish. They didn’t actually provide a description of what it would smell like, but it’s certainly a fascinating idea.
Can you smell fear? We’re talking #cybersecurity at our perfume launch event today at @BobBobRicard #ThreatdeToilette pic.twitter.com/hHuUkNdAOF
— KasperskyUK (@kasperskyuk) March 9, 2017
"Fear is no longer felt only in the physical world – it's all around us in our connected lives too and we need to make sure we're constantly protected," Kaspersky's principal security researcher, David Emm, said about the perfume, according to The Register. "The men and women who wear Threat de Toilette understand today's online threats and protect themselves against them."
https://twitter.com/udfredirect/status/839871792831426561
It’s important to focus on the message, not the hype.
Some people have criticized the marketing campaign as ridiculous and over-the-top. It’s certainly unusual. But it comes from a good place. Sometimes we forget the importance of being secure online. So if a weird perfume reminds us to be safe, it’s definitely a good thing!
