Patagonia is donating all $10 million of its Black Friday profits to environmental organizations, and we’re cheering so hard
If you bought a snazzy new Patagonia fleece on Black Friday, you should feel pretty good about yourself right now.
The high-end outdoor apparel retailer is donating 100% of its $10 million in Black Friday sales directly to nearly 800 grassroots nonprofits working to save the environment.
The record profits shattered expectations. When they first announced their plan, Patagonia only predicted $2 million in sales.
Although the company already donates 1% of its daily sales to environmental organizations, they were spurred into action by the outcome of the election.
“We definitely came up with the idea after the election, Lisa Pike Sheehy, vice president of environmental activism at Patagonia told CNN Money, “This is a difficult and divisive time for our country. I believe the environment is something we can all come together on. […]Environmental values are something we all embrace.
Patagonia’s donation comes at a possible turning point in our national environmental policy.
President-elect Trump has vacillated between skepticism and full-blown denial of climate change. Myron Ebell, who is leading the transition team at the Environmental Protection Agency, does not believe that global warming is a “crisis that requires drastic action.”
If you would like to donate to environmental organizations, join Patagonia in supporting One Percent for the Planet, and some of the charities listed here.
