This new gender-neutral skin care line is changing how we think about Korean beauty

By Lourdesuribe

November 2, 2017

By Lourdesuribe

November 2, 2017

While there has been a large push in recent years to consider makeup and skin care products to be for all people, there is still a huge swath of the population that still believes it’s only for women. Many brands have taken steps to broaden their customer base and be more inclusive, including Panacea, a new gender-neutral Korean skin care line that has created a range of products for all people.

Let’s throw out the idea that only femmes care about skin care, not only does everyone have a right to have healthy skin, but everyone also deserves to pamper themselves and feel included in such a huge movement. Korean skin care took the world by storm a few years ago, but it has been rightfully criticized by many for only catering to young, pale-skinned women.

Panacea has reduced the famous 10-step Korean skin care regimen down to three daily essentials.

https://www.instagram.com/p/Ba9PV5Lg_GY

Not only does it shatter gender norms, but it also breaks away from the preconceived notions of what a Korean skin care routine entails. If you’ve previously balked at the idea of embarking on a Korean skin care routine because of the time and amount of products you’d have to commit to, this is a great way to dip your toes in the water.