OMG: NYX Cosmetics teased two Strobe of Genius holographic sticks during Coachella

Oh, Coachella, you’ve gone and given us yet ~another~ reason to celebrate. As one of the foremost festivals in the country, many a premier beauty brand flocks to the hallowed Indio campgrounds to debut their latest and greatest products. But now, NYX Cosmetics has taken it to a whole other level by unveiling their all new Strobe of Genius glow sticks.

And by the looks of it, this baby is seriously genius!

The NYX Cosmetics goodie is a holographic strobing stick, skillfully designed to add depth, dimension and *dazzle* to your face. Like all of their game-changing products, we’re expecting great things from this strobing stick. Namely, glowing skin and illuminated cheekbones worthy of a Kylie Jenner selfie. Yes, that may seem like a tall order. But we’re certain it’ll deliver. After all, they wouldn’t name it “Strobe of Genius” for nothing!

Some serious Instagram sleuthing revealed that the strobing stick will be produced in two shades: one with a purple undertone, the other with a pinkish, peach undertone.

While lucky party-goers at NYX Cosmetics’ poolside Festival Fierce party have already gotten their hands on this luminous holographic strobing stick, it’s uncertain when we’ll be able to purchase them for ourselves. But based on NYX Cosmetics latest Instagram post, the wait probably won’t be a long one.

“Brand new glow coming soon!” they wrote. “Stay tuned to see how you can be one of the first to get your hands on it.”

Oh, you’d best believe we’re staying tuned. As a matter of fact, we’re counting down the seconds until we strobe out our cheekbones for a seriously Kardashian-worthy glow!

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