Nordstrom made the right call and pulled Moschino’s pill-themed collection from its shelves

Nordstrom, one of the biggest and most popular department stores has pulled Moschino’s pill-themed collection from shelves, and we’re applauding their decision. After receiving backlash from online shoppers who felt that the Italian luxury brand’s drug-themed spring/summer 2017 collection was glamorizing opioid abuse, the department chain has officially announced plans to pull the collection altogether.

In a statement to Women’s Wear Daily, a spokesperson for Nordstrom had this to say about the company’s decision:

"We appreciate all the constructive feedback we received from concerned customers and ultimately decided to remove the collection from our site and the three stores where we offered it."


Nordstrom is, so far, the only retailer to respond to a petition created by a drug and alcohol counselor named Randy Anderson who came across the collection online and contacted department stores, asking them to remove the items and the associated imagery from their stores and websites. It’s a commendable move by Nordstrom to show that they are sensitive to their customers’ needs and wishes, even if it means potentially losing out on financial success from sales of the collection.


It’s clear that Nordstrom is listening to their customers, and they should be applauded for making the right call on this one. Here’s hoping that other retailers are also listening to their customers’ specific concerns and responding accordingly, as well.

Filed Under