People want Nordstrom to pull Ivanka Trump’s brand from shelves, and here’s how the store responded

The election has been an undeniable mess. But things just got more interesting. Why? Because the messy election just spilled over to an unexpected place: Nordstrom. Because Nordstrom stocks Ivanka Trump’s brand, they’re now being boycotted by some who say that Nordstrom should pull Ivanka’s brand to avoid supporting her father’s views. The store recently responded to the open letter calling the brand out, and this entire thing is so curious.

In response to those asking for Nordstrom to pull Ivanka’s brand, Nordstrom said,

"We hope that offering a vendor's products isn't misunderstood as us taking a political position; we're not. We recognize our customers can make choices about what they purchase based on personal views & we'll continue to give them options."

But many were dissatisfied with Nordstrom’s response. They wanted more.

Here’s how it started: one woman began a campaign to pressure Nordstrom to stop stocking Ivanka’s brand. She posted an open letter to Twitter explaining her viewpoint.

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As a result, many others jumped on board.

I too am a lifelong @Nordstrom & @nordstromrack shopper, but I cannot support stores that carry Ivanka's brand. I vote with my $. https://t.co/4FR2bat1Qm

— Lisa V. (@volpela) November 3, 2016

https://twitter.com/udfredirect/status/794000868873936897

✊ ✊ ✊ Also @Nordstrom we just don't buy that you're not taking political position while you profit massively from Ivanka's campaign stops. https://t.co/bRfykM8ZVV

— Shannon Coulter (@shannoncoulter) November 3, 2016

The woman behind the campaign spoke to Business Insider and explained why she’s so displeased with Nordstrom’s response. She said,

"When Ivanka appears with her father at his rallies to promote his views, she also simultaneously promotes her clothing and tweets about what she was wearing. Those products often sell out quickly as a result."

She continued,

"So it is inaccurate for Nordstrom to say that it is not participating in politics or taking a position when it is directly benefiting from Ivanka promoting her wares at rallies where her father is making racist and sexist comments."

Will Nordstrom back down, or will they stick to their guns? Only time will tell.