After Amazon bought Whole Foods earlier this year, dedicated shoppers had one big question: will Whole Foods be cheaper now? Finally, Amazon has spoken out and the answer is YES. So if you used to sadly walk by the grocery chain with a hankering for some organic produce, mumbling “more like Whole Paycheck,” things are looking up. And soon!
Amazon takes control of Whole Foods on Monday and plans to slash prices right away. The companies said in a joint statement, “[We] will together pursue the vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone. Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.”
(Side note: You know you’re officially old when the idea of more affordable kale and pantry staples is something to look forward to.)
But what’s not to love about cheaper Whole Foods groceries?
The price slashing will happen incrementally, according to The Washington Post. Products like bananas, eggs, ground beef, rotisserie chicken, butter, salmon, apples, avocados, baby kale, and almond butter will all be more affordable starting on Monday, with other products to follow in the coming months. Not a bad start.
Things are really going to be changing under the new ownership. Amazon also said that Prime members will be able to get even bigger discounts and deals in-store eventually. Jeff Wilke, chief executive of Amazon Worldwide Consumer, said that the company wants to make sure everyone can afford to eat well. He said in a statement:
Let’s hope so, because Whole Foods groceries are about 15 percent more expensive than other stores, according to analysts. That’s really prohibitive for low- or limited-income families. So maybe this $13 billion deal will be a good thing for all consumers. If anyone can make grocery shopping easier (and cheaper), we’d bet on Amazon to make it happen.