Whole Foods is great for many, many things: killing time by discovering new types of nut butters you didn’t even know existed, perusing the truly excellent salad bar, and, of course, shopping for healthy snacks. But in the last couple of years, the grocery retailer has become one of our favorite places to stock up on natural beauty products—and discover new brands while we’re in the aisle.
To further cement its place in the beauty space, each year Whole Foods celebrates Beauty Week, a week of sales and trend insights, on everything from makeup to hair products. This year, from Wednesday, March 27th to Tuesday, April 2nd, Whole Foods will offer its entire selection of makeup, skin care, hair care, nail polish, perfume, and makeup brushes at 25% off. Amazon Prime members will get an additional 10% off all of these items.
The retailer is also bringing back its limited edition Beauty Bags, in two different sets: All-Day Beautiful Bag or the Self-Care Sunday Bag. The surprise bags are filled with over $100 worth of beauty goodies each, but retail for only $20. These kits are a great way to discover new faves and try out some Whole Foods staples.
And finally, to coincide with Beauty Week, Whole Foods has released its annual trend report, predicting 2019’s biggest beauty trends. This year, those trends include superfood beauty (with ingredients like avocado and kale making their way into skin care), the rise of supplements, vegan products, and more.
Below are just some of the exciting beauty products that will be on sale during Whole Foods Beauty Week. Mark your calendars.
Alaffia Coconut Vanilla Reishi Hand and Body Cream
Made with coconut, reishi, and shea, this hand cream is perfect for all skin types.
Au Naturale Eternity Sangria Lipstick
The long-lasting, comfortable lipstick is available in 13 different shades.
Amazing Grass Chocolate Rose Amazing Protein Glow
The plant-based protein powder helps support collagen production (meaning healthier skin, nails, and hair).
W3ll People Bio Baked Bronzer Powder
The soft-matte finish on this bronzer is so universally flattering and foolproof.
Pacifica Coconut Probiotic Mineral Sunscreen Spray SPF 30
This mineral sunscreen is actually formulated to apply evenly and hydrate your skin as you wear it.