Olivia Harvey
January 24, 2018 3:17 pm
franckreporter / Getty Images

Word on the street is that Vine is back, baby! Well, kind of. Vine’s creator, Dom Hofmann, announced that a new version of the crowd favorite six-second video platform will make its debut in the recent future. The Vine 2 app will go by “v2” and those who loved the OG Vine will notice similarities between the two — as well as significant differences.

Hofmann made it clear, via the v2 community forum, that Vine and v2 are completely different platforms and share no “formal connection.” And unlike Vine, v2 has no relation to Twitter. But even so, v2 is designed to be Vine’s successor. So although there is no formal connection, there’s certainly an informal one.

If you can recall back to Vine’s heyday, the app blew up with hundreds of 2 to 6.5-second long videos being uploaded on the daily.

Some big stars arose from the platform, including Thomas Sanders, King Bach, and Amanda Cerny, to name just a few.

Like its predecessor, v2 will utilize the 6.5-second looping video format. v2 will also stay away from color, face, and geo filters to keep things clean and simple. Creators, or “artists” as they’ll be called on v2, will be able to vertically shoot video and flip to selfie-mode and back while recording — all similar features of the Vine app.

The biggest difference Hofmann noted about v2 in comparison to Vine will be its strictness with copyrighted material. He told Tech Crunch that v2 will take down videos that include copyrighted content, music, and movie scenes if it gets flagged by the Digital Millennium Copyright Act (DMCA).

v2 will also experiment with watermarks, or something similar, to prevent users from stealing other v2 users’ content.

The platform itself may look a bit different from the OG Vine app. Hofmann explained that there might be an Explore page to show users the daily popular videos. And the app may have a “nope” button to help tailor users’ feeds.

The biggest change the v2 app will need to make is the way it allows its creators to get paid. Vine ultimately failed because creators had to get outside sponsorships to make money. Hofmann said the team is dabbling with ideas right now when it comes to how to introduce revenue into the app.

Get excited, people. V2 is about to be your new favorite distraction.

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