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October 08, 2019 10:02 am

For the first time, a size 14 model will be part of a Victoria’s Secret campaign. Last week, the lingerie company announced the launch of a new partnership with Bluebella, a London-based intimates brand on a mission to “empower” and “celebrate” women “who want to wear beautiful lingerie for themselves, every day.”

The model, Ali Tate Cutler, opened up about how “surreal” this opportunity is for her in an interview with E! News.

For those who need a quick refresher, Victoria’s Secret (its annual fashion show, in particular) has often been called out for its lack of inclusivity over the years.

The brand’s new campaign with Bluebella seems to be yet another attempt at redeeming itself after Ed Razek, former chief marketing officer of Victoria’s Secret parent company L Brands, made controversial comments about transgender and plus-size models.

Since then, not only has VS reportedly canceled its annual fashion show, but the company has also hired its first transgender model and added slightly more size diversity to its roster.

But, as far as this new campaign is considered, it’s important to note that Cutler hasn’t been officially hired to model for Victoria’s Secret. She’s actually associated with Bluebella and is part of the Victoria’s Secret X Bluebella campaign, which will be featured in stores and on social media.

Cutler hopes her involvement in the Bluebella and VS partnership will pave the way for other plus-sized models in the future.

We hope that Victoria’s Secret continues to take more steps in this inclusive direction.

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