People were shocked by these bonkers high Uber surge prices
New Year’s Eve is probably the biggest party night of the year (If there’s a bigger one, please let us know so we can pencil it in.) There’s typically a lot of drinking that goes down with ringing in the new year, so a lot of people opt for Ubering instead of driving themselves. We totally applaud these responsible choices! Unfortunately, a lot of these awesome folks woke up yesterday to a nasty surprise. Not a hangover, (they probably saw that coming) but the staggering amount of their Uber bill from the night before.
To be fair, the company did post a warning on social media advising customers to estimate their travel cost in advance.
There was also an e-mail sent out to Uber users with the same info. That said, it sounds like a lot of people didn’t get the memo, if these posts from shocked (and now possibly broke) customers are any indication:
Wearing stilettos cost this IG user $35 for riding a mere half mile. (We’re thinking she might opt for flats next New Year’s Eve.)
These crazy high bills were a result of Uber’s surge pricing policy. When rides are in high demand, the prices rise so that Uber drivers have more incentive to get to work. In a statement, Uber had this to say in response to the surge pricing controversy: “Our goal is to make sure you can always push a button and get a ride within minutes — even on the busiest night of the year – and surge pricing helps ensure that choice is always available.”
The Internet isn’t so sure about that explanation. But at least we can laugh about it. (Mostly.)
[Images via Twitter and Instagram.]