Todd Kraines April Fool's Day PSA
Credit: E! News /

Oh, the Kardashian Family. After more than a decade of their show Keeping Up with the Kardashians, they’ve given us a lot of hilarious inside jokes and funny Kardashian memes. If you’re an avid fan of the fam, you are very familiar with the name Todd Kraines. And you’ll be delighted to hear that Kraines made a hilarious April Fools’ Day PSA about prank calls this year.

But who is Todd Kraines, exactly? And why did he make an April Fools’ Day video? Kraines is a luxury real estate broker based out of Beverly Hills and a longtime friend of the Kardashian family. His father was very close friends with Papa Robert Kardashian and his mother is still friends with Kris Jenner. But fans know him best as the target of an ongoing prank on KUWTK.

The silly joke started when Scott Disick began to prank call Kris Jenner, pretending to be Kraines. Fans of the show are super familiar with the catchphrase, “Auntie Kris! It’s me! Todd Kraines!” It went on for multiple episodes and became a joke that they (and we) still reference today. The whole thing is over-the-top silly and it just keeps getting better over time.

But if you are the actual Todd Kraines, this whole super-famous-family-using-your-name-as-a-joke thing can actually affect your life! So this year, the real Todd Kraines made an April Fools’ Day PSA about the long-running joke. In the video, Kraines prank calls Kourtney Kardashian, and we have reached full, strange circle.

The PSA is really funny. It begins with Kraines calling Kardashian and saying, “It’s me.” Kardashian quickly finishes the joke with the line, “It’s me. It’s Todd Kraines.” But the PSA quickly devolves into Kraines offering up advice and honesty about the consequences of being the butt of the joke.

Watch Todd Kraines’ PSA below.

The whole thing is a joke, but we love that the Todd Kraines got in on it. Finally! Kraines does have one serious piece of advice this April Fools’ Day.

Good advice, Todd Kraines. We appreciate the warning. Maybe this whole prank has boosted real estate business for Kraines? We sure hope so.