We’re pretty sure most people don’t expect to encounter racism when they visit a beauty blogger’s website, but that’s exactly what happened this week when Zurich, Switzerland-based blogger Cocomadkilla posted a review of a Korean beauty brand, and felt the need to include some extremely offensive language.
Cocomadkilla’s website has since been taken down, and her Instagram account has been made private, but BuzzFeed captured a screenshot of the offending blog post about Glowrious, a beauty brand that sells Korean skin care products in Switzerland, and it’s not pretty.
Per BuzzFeed, Cocomadkilla wrote, “As you may have noticed, you discover a lot of funny stuff in the east [sic], many of us don’t understand the ‘Ching Chongs’ with the black hair and funny clothes (hihi). But what makes us all the same, [sic] is our love for sleek and beautiful skin.”
Aside from her use of the racist term “ching chong,” which has historically been used to oppress and diminish Asian people by making fun of the perceived sound of Asian languages, she also paints “Asian” culture with a broad brush, caricaturing Asian hair and fashion. Her mocking isn’t funny, though, and adds nothing to her post. It’s simply condescending, hurtful and, of course, racist.
The model and makeup artist has since issued an apology, writing that she made a joke “without realizing it would have such an impact and offend so many people.”
See Cocomadkilla’s full apology below:
Unsurprisingly, the people of the internet have not taken kindly to the blogger’s racist comments, speaking out against her remarks and urging brands to stop doing business with her, and suggesting her fans unfollow her on social media.
Others took her to task for her weak apology.
In her apology note, she points to her Italian roots in an attempty to prove her “otherness” — a meaningless gesture, considering she is visibly white and benefits from white privilege, unlike those she’s mocking — and leans on the “but I have [insert race here] friends!” argument that at this point we should all realize is pretty empty.
For now, Cocomadkilla is staying out of the public eye and insists she’s not racist. These heinous comments won’t be forgiven easily, though.