Target's replacement for Mossimo is the size-inclusive denim brand you've been waiting for
The world collectively gasped when it learned that Target and its longterm beau Mossimo would be parting ways. However, the latest brand to join the retail giant is going to fill that Mossimo-shaped hole in your heart. Target just unveiled Universal Thread — a size-inclusive denim-focused brand in sizes from 00 to 26W.
You can browse the entire Universal Thread collection online now, but you won’t be able to purchase anything until February 4th, 2018. The brand carries everything from hats and scarves to shoes and backpacks, and jeans start at just $24.99. It really is the perfect Mossimo replacement. However, the wide inclusive range of denim is the brand’s bread and butter. Mark Tritton, Target’s executive vice president and chief merchandising officer said the collection came to fruition after focus groups revealed that women hated shopping for jeans, and like, yeah, we could have told you that.
“What we heard from nearly all of them was that they dreaded shopping for new jeans,” Tritton revealed in a press release (via Bustle). “Whether the rise was too long or the inseam was too short or the pair of jeans they wanted didn’t come in their size — finding the perfect fit for their body type was just too challenging. That’s a problem we wanted to solve. So, our design team rolled up their sleeves and got to work creating a line that caters to all women, with multiple fits, silhouettes, lengths, rises and sizes.”
When you walk into a store and see literally just ten different washes of the same skinny jeans, it’s exhausting. Universal Thread not only has the most diverse range of “skinny jeans” we’ve seen (skinny, curvy skinny, and plus size skinny), they also have an eco-friendly collection (jeans made from recycled cotton) and “adaptive clothing” (shirts and pants without inside tags or back pockets, which they call “sensory-friendly”). Plus, the denim is cool af. We’re talking on-trend raw hems and fun embroidery. We seriously want the whole collection.