Time Inc
December 19, 2017 1:30 pm
Chelsea Guglielmino/FilmMagic/Getty Images

Tarana Burke, the founder of the #MeToo movement, will kick off Times Square’s iconic New Year’s Eve ball drop in New York City.

Burke is a social activist who has worked with victims of sexual assault for more than a decade. Following sexual assault allegations against Hollywood producer Harvey Weinstein, Burke and actress Alyssa Milano launched the #MeToo movement on Twitter in October to encourage victims to come forward with their stories of sexual harassment.

Related article: The Silence Breakers are TIME’s Person of the Year for 2017

The hashtag has since unleashed a torrent of accusations and confessions all over the world, leading to a wave of resignations and dismissals mostly of men accused of abusing positions of power.

“New Year’s is a time when we look at the most significant cultural and political moments of the last year, when we look for inspiration by honoring and giving a global platform to those who have made a difference,” Tim Tompkins, president of the Times Square Alliance, told amNewYork. “Tarana Burke’s courage and foresight have changed the world this year, and, we hope, forever.”

Last year, an estimated 2 million people flocked to Times Square to celebrate the New Year.

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