Snapchat may play a VERY interesting role in this presidential election
Last week, on Nov. 16, Bernie Sanders joined Snapchat, since it seems to be the in thing to do if you’re a presidential candidate. Well, if you want to attract younger voters, that is. So why not join the crazy-popular app? With approximately 200 million monthly active users and 100 million daily, with over 400 million (!) Snaps per day, Snapchat even beats out Instagram with its 180 million monthly active users. That’s a whole LOT of Snappin’ going on. On top of which, research from BI Intelligence showed that 45 percent of Snapchat’s adult users fall in the 18-24 age range, so I don’t blame Sanders for targeting that demographic with his Snaps.
This is what Sanders using Snapchat looked like. If you’ve ever helped your mom or dad with a technological issue, like how to text or use Facebook, you get it.
I guess “Snapshot” is catchy, too. And even if he doesn’t remember the app’s name, it’s all about how the Senator uses it, right? And it sounds like candidates are going to be using Snapchat in very intriguing ways this election season.
On the campaign trail, it seems essential for this presidential race. For instance, Snapchat found that 18- to 24-year-olds were more inclined to watch the five-minute “live story” of the Aug. 6 Republican debate versus watching it live on TV. So, if Sanders wants to keep up with his competition, Snapchat is the way to go. After all, Democratic presidential candidates Hillary Clinton and Martin O’Malley are on Snapchat, too, as well as all the Republican candidates — save Donald Trump, Jeb Bush, and Rick Santorum. Clinton is known for being particularly amusing in her Snaps.
We’re curious how Sanders’ Snaps will compete (whether he calls the digital platform Snapchat or Snapshot), so follow him if your interest is piqued, too.