We knew it! According to a new study, shopping on your smartphone makes you a more impulsive shopper, which is a very good reason for any woman on a budget to delete those shopping apps and stick to your desktop browser.
Sure, online shopping has a tendency to make all of us a little more impulsive — it’s so easy when the credit card and shipping address are stored and all you have to do is click. But this study, published in the Journal of Retailing and Consumer Service, says where you do your shopping matters.
The study was conducted by researchers the University of British Columbia, who ran experiments with 99 people shopping first on a desktop and then a “touchscreen device,” which was an iPod Touch in the lab.
People using the touchscreen device to shop were more hedonistic, buying restaurant gift cards as opposed to something more sensible, like a grocery store gift card. Both are great, but they’re different choices.
So it does matter where you’re doing your online shopping.
But why would there be such a huge difference?
The researchers concluded that it might be that touchscreen devices like our phones are just more fun and pleasurable to use, so our moods are different.
Actually, this isn’t totally brand new news. There’s tons of research showing that when a person actually picks up and holds a product in the store, they’re more likely to buy it. So when you’re on a touchscreen, there might be something about tapping the images on your screen that brings you joy and makes you not think too hard about your checking account balance before hitting “BUY!”
TBH, shopping on any device is fun. But if you’re on a budget, this research is a good thing to consider.