Shaun White is one of the most recognizable U.S. Olympic athletes of all time. It’s partially because of his signature carrot top, but it’s also because he’s been in the snowboarding game for a long time. 2018 marks Shaun White’s fourth Olympic games. He was just 20 years old when he first competed in the 2006 Olympics in Turin. But now, at 31, the “Flying Tomato” has built a hugely successful career. He has two Olympic gold medals, and he also holds the record for most X-Games gold medals.
All of that success has afforded Shaun White a pretty hefty net worth: It’s estimated to be between $40 and $45 million. Where is that money coming from? Well, probably from endorsements, primarily. White received his first endorsement deal at age seven and his insane success has just put him higher on advertisers’ radar. According to his website, the athlete has partnerships with Beats by Dre, Burton, Air & Style, Go90, and more. He’s also a majority shareholder in Air & Style. He recently appeared in Beats’ “Above the Noise” campaign alongside fellow Olympian Lindsey Vonn.
And let’s not forget: Olympians who medal actually do get some money, though it’s probably less than you might think. Gold medalists receive $37,500, silver medalists get $22,500, and bronze medalists receive $15,000.
But Shaun White is worth ~$40 million because he managed to build a brand for himself as well as a career.
That brand has even gotten him into some acting work, like when he appeared alongside Mila Kunis and Justin Timberlake in the movie Friends With Benefits. He also plays guitar for an electronic rock band called Bad Things. Finally, he has his own snowboarding video game franchise. These ventures definitely add to his growing pile of money.
But regardless of income, the Olympics are about pride. So go get those golds, Flying Tomato.