People Magazine
March 14, 2019 1:50 pm

Lori Loughlin‘s daughter, 19-year-old beauty influencer Olivia Jade, is getting heat and losing sponsorship deals after her mom was allegedly involved in a college admissions cheating scandal. Loughlin is among dozens charged in an alleged college admissions scam involving elite colleges and universities including Yale, Georgetown, the University of Southern California, and Stanford. The mother of two and husband, Mossimo founder Mossimo Giannulli, allegedly gave $500,000 in bribes to say Olivia was part of the USC rowing team when that was not true, the indictment states. Although it is unclear whether or not Olivia was aware of her parents’ involvement, her uber-popular Instagram and YouTube blogging business appears to be taking a hit.

Thanks to her more than 1.4 million Instagram followers and 1.9 million YouTube subscribers, the USC freshman has done at least 10 sponsored Instagram posts with more than eight different brands ranging from Amazon to Sephora throughout the past 12 months. Most recently, she collaborated with Sephora’s in-house beauty brand, Sephora Collection, to launch the Olivia Jade x Sephora Collection Bronze & Illuminate Palette in December 2018.

Though the palette is currently listed as “out of stock” on Sephora’s website, the product page was still available for customers to see and write reviews on. Since the cheating scandal news broke, the comments left behind by reviewers have been scathing, with many urging the brand to pull the plug on the collaboration altogether. “aaaand you guys haven’t cut ties with her yet because??” one commenter wrote. Another person said, “She clearly doesn’t need the money. Don’t support people who selfishly take opportunities away from those who work hard to earn them.”


Sephora heard their customers concerns, and tells PEOPLE they are cutting ties with Olivia.

The makeup palette has since been removed from Sephora’s website. Other brands Olivia works with are also starting to part ways with her. Fortune reports that technology company HP is pulling a 2017 advertisement featuring Loughlin and her daughter following the scandal. “HP worked with Lori Loughlin and Olivia Jade in 2017 for a one-time product campaign,” HP said in a statement. “HP does not currently have a relationship with either of them. HP has removed the content from its properties.”

However, the advertisement is still visible on Olivia’s Instagram page (Loughlin, on the contrary, shut down all her social channels after the scandal). PEOPLE has reached out to HP for a statement.

The status of Olivia’s relationships with other brands she’s worked with is still unclear. Among them are Amazon Fashion, Lulus, Dolce & Gabbana Beauty, Clinique, TRESemme, Philosophy, Princess Polly, Marc Jacobs Beauty, Too Faced, and Boohoo. When asked about the status of their partnership with Olivia, Boohoo tells PEOPLE, “The brand will not comment at this time.” While skincare brand Philosophy preferred to “pass on commenting,” they did note that their relationship with Olivia was a “one-time program last year, and we have no future plans” to work with her. Estée Lauder, the parent company to Too Faced and Clinique, declined to comment.

None of the other above brands have yet to reply to PEOPLE’s request for comment.