Morgan Noll
February 05, 2020 12:07 pm

Selena Gomez added a new title to her résumé, and of course to her Instagram bio: “Founder @rarebeauty,” it now reads. The singer has made a point with her music to celebrate the things that make her different—particularly with her new album, Rare. Now, the champion of self-love is launching a beauty brand with the same name and sentiment as that most recent album, aptly titled Rare Beauty.

In a live Instagram video, Selena Gomez made the big announcement and told viewers that she’s been working on Rare Beauty for two years now. If you have questions, we do, too. Scroll below for everything we know so far.

Why is Selena Gomez launching Rare Beauty?

Gomez explains the concept behind the launch in her now-expired Instagram video, which was captured by a fan account. She says that Rare Beauty is intended to be not only a brand but a lifestyle, and she hopes it can be an approach toward self-acceptance. She acknowledges she’s been lucky in her life to work with a team of talented makeup artists, but that other people can feel isolated or pressured trying to achieve the perfect makeup look.

“We are not meant to look like everybody else. We’re meant to look like ourselves,” Gomez says.

Instead, she wants people to feel comfortable in her brand’s products.

“Rare beauty isn’t about how other people see you. It’s about how you see yourself,” Gomez said in a promo video for the brand.

What products will Gomez have in her Rare Beauty line?

The products in the line aren’t yet confirmed, but we have a hint at the possibilities. In her now-expired announcement video, she specifically points out that she’s using upcoming Rare Beauty products, including a bright red lipstick and a metallic eyeshadow.

And in the promo video, she tests a range of products, including lip gloss, blush, and concealer.

In August, Women’s Wear Daily reported that Gomez had filed trademarks for a beauty line. Though we she hasn’t confirmed that all will be included in the brand’s initial launch, the trademark was reported to cover “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils,” and more.

Where can I buy Rare Beauty?

Rare Beauty will be available to shop at Sephora stores in the U.S., Canada, and Mexico, as well as on its own website. In the announcement video, Gomez added that the line is set to go global next year.

When will Rare Beauty products be available?

No official, specific launch date has been announced yet, but we do know that it will be available in Summer 2020.

Who else is involved in Rare Beauty?

Gomez’s list of collaborators is stacked. Former NYX cosmetics CEO Scott Friedman is now Rare Beauty’s CEO, according to WWD. Rare Beauty has reportedly also hired former CMO for The Honest Co. Katie Welch; Mehdi Mehdi and Joyce Kim, also from NYX; and Kim Magee, formerly VP of sales at Too Faced. Those are some big-name beauty brands now standing behind Selena Gomez and Rare Beauty.

Though this may be all we know for now, Gomez promises that she’ll be back with updates soon. “There’s lots and lots of other things I want to share with you guys,” she writes on her Instagram caption, “but we’re going to share them within a few months.”

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