Australian snowboarder Scotty James is misty flipping his way to big-time stardom.
The 23-year-old Olympian, who carried his home country’s flag during the Winter Games opening ceremonies last week, is following in the path other greats have carved into the snow before him, earning accolades for his talent and personality. And James is racking up sponsorships — and headlines (he apparently dissed the judges!) — that are scoring him riches that don’t just hang around his neck on an Olympic podium.
James is known for his switch backside, double cork 1260 (it’s a real thing, promise) and has been boarding on the international circuit since he was only 14. He landed Red Bull as a sponsor in 2010, and Oakley and boardsports brand Volcom later backed the boarder, too. At 15, he became the youngest Olympian on the Australian winter team when he competed and placed 21st in Vancouver in 2010. He finished in 21st again in halfpipe and 16th in slopestyle in Sochi in 2014.
Now, in PyeongChang, James is expected to do big things. He’s World Snowboarding’s top-ranked snowboarder and has taken on Shaun White on the halfpipe at more than one competition at this point. His final PyeongChang run is set for Wednesday.
Gold medalist White is reportedly worth somewhere between $40 and $50 million. James still has a while to go before getting off the ski-lift at that level of success but he’s definitely heading in the right direction. According to Australia’s News.Com.Au, James’ net worth is reportedly about $6 million, so take that parents who told you snowboarding wasn’t a “real job.”
But Scotty James says his snowboarding isn’t about the money (although we’re sure it doesn’t hurt).
No matter what happens on the South Korean slopes, James will surely be riding his newly-boosted fame all the way to the bank.