For most of us, getting a Rice Krispies treat was an exciting part of our lunchbox experience back in elementary school, and so was getting a note from Mom or Dad. Sure, you might have acted embarrassed about it in front of your friends, but who didn’t secretly love it? Unfortunately, for visually impaired kids, it’s harder to get those kinds of notes in their lunch. But Kellogg’s is introducing some new Rice Krispies upgrades that make it way easier for parents to send kids off to school with words of love and encouragement.
On August 7th, Rice Krispies Treats is launching a “Love Notes” version of the snack in partnership with the National Federation of the Blind. The “Love Notes” series features Braille stickers that can be attached to the Rice Krispies Treats package, and an audio-enabled box that parents can use to record a different message for their kids every day. Existing Rice Krispies Treats have a spot where parents can write a sweet note to their kiddos, and now everyone can participate. Considering that 62,000 visually-impaired students are in school right now, this could be a nice treat for so many families.
All interested parents have to do is visit the Rice Krispies website starting August 7th to order the stickers or the audio devices for free. How cool is that?
Here’s what those stickers look like:
And the audio box:
“Kellogg as a whole has a larger connection to this cause with W.K. Kellogg having lost his sight for the last decade of his life and continued to work at the company full-time for a number of years afterwards,” vice president of sales at Kellogg, Jessica Waller, said in a press release. “Inclusion is in our DNA, and is now shared through Rice Krispies Treats ‘Love Notes.’ Everyone is important, and we want each child to be able to feel loved, supported, and acknowledged.”
We love that this is part of the company’s mission, because it’s true—all kids deserve to feel special. And TBH, this is giving us an excellent reason to eat tons of Rice Krispies Treats this week. They’re delicious and they’re helping kids feel special. It’s a win/win.