The Marvelous Mrs. Maisel star Rachel Brosnahan has announced her next role, and it’s one that pays homage to her late aunt Kate Spade. Since Spade’s tragic suicide in June 2018, her surviving family members—including Brosnahan—have been admirably keeping her spirit and her life’s work alive. On Wednesday, January 30th, Brosnahan announced on Today that she is the face of the latest Frances Valentine handbag line, a luxury collection launched by Spade in 2016 and named after her daughter, Frances Beatrix Spade.

Brosnahan has a genuine love for her late-aunt’s work (she carried a Frances Valentine bag to a New York Knicks game in December 2018) and said that when she was approached by Spade’s longtime friend Elyce Arons to front the campaign, she immediately said yes. “It just seemed like the most natural thing,” Brosnahan revealed.

Brosnahan also added that the handbag line is reminiscent of her grandmother’s personal handbag collection.

You can see more of Brosnahan’s campaign at