Polls show that millennials don't really care about award shows
It’s award show season, and maybe of us are getting ready for the 2018 Oscars right this second by stocking up on Champagne and snacks and pre-ordering pizza. Some of us live for glitter, red carpet fashion, movies and savvy entertainment coverage, but a new poll from The Tylt reports that most millennials don’t really care about award shows. In a recent poll 78.1% of millennials said “screw awards shows,” while 21.9% actually embrace them.
The Huffington Post and The Guardian report that audience numbers for award shows are down with many citing the highbrow entertainment shows as “boring.” The Guardian reported that the 2016 Emmys had the lowest audience numbers on record for a second year in a row with just 11.3 million viewers tuning in. With viewership similarly being down for last year’s MTV Video Music Awards and the 2018 Grammys.
This is partially due to the novelty of live events wearing off with the majority of people now having access to on-demand content. Less people are also watching TV through traditional cable methods with the number of viewers live-streaming events on the web at an all-time high.
The Tylt also reports that award shows’ refusal to acknowledge diverse films factors into millennials’ lack of interest with award shows, with the Oscars being more likely to recognize highbrow films like Call Me By Your Name rather than blockbuster hits like Girls’ Trip. So the average audience member may not have even seen many of the films being recognized by awards shows.
And while some of us will definitely be tuning in we’re curious as to what changes would revive millennials interests in awards shows.