Please watch this local news team sneak Biggie Smalls lyrics into their broadcast
President Obama and Jimmy Fallon won our hearts when they slow-jammed the news, but this local Atlanta news team sneaking Biggie Smalls lyrics into the traffic report last week is giving the former commander-in-chief and late night host a run for their money.
Fred Blankenship and Mark Arum of WSB-TV decided to mark the 20th anniversary of the Notorious B.I.G.‘s murder on Thursday by slipping as many Biggie lyrics into the news as they could. Hysterically, it actually works.
Blankenship starts off by introducing himself and then tossing it over to Arum with, “and if you don’t know, know you know [about those traffic delays].” Arum, standing in front of a standard traffic map, doesn’t miss a beat and responds with, “I know you thought birthdays were the worst days / but Thursdays might be the worst days for Forsyth County” referencing all of the “B-I-G-G-I-E” delays on the morning commute.
Are you cringing yet?
Most of the references came from Biggie’s most popular song, “Juicy,” but “Hypnotize” got a nod from broadcasters, too (Ashley, Ashley, Ashley, can’t you see / these downtown delays keep hypnotizin’ me). These two sound more like your dorky dad trying to make a joke rather than a hip-hop legend, but if they can crack jokes that early in the morning, more power to them.
It’s all so bad that it’s actually endearing.
Blankenship and Arum might just be the most cheerful morning news duo in the country. All they do is clown around, apparently. On Friday, Blankenship tweeted that his #FBF was to the time that Arum asked Lisa “Left Eye” Lopez, of the R&B group TLC, out on a date.
“We salute you, Mark. You are the man,” he wrote. We don’t have any confirmation that this actually happened, but we’ll take Blankenship at his word. Lopez died in 2002, so these two goofballs have obviously been morning-show BFFs for quite some time.
Watch the full video of their Biggie antics below.
This isn’t the first time these two have tried to sneak rap lyrics into their news scripts. Back in March 2016, the pair did the same thing after A Tribe Called Quest’s Phife Dawg died from complications with diabetes. Arum said that he felt it was the only thing he could do. He told Billboard:
We have a feeling Biggie and Phife Dawg would get a kick out of Arum and Blankenship’s tributes. And probably be a little embarrassed for them.