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For some, the post-election trend of wearing a safety pin offered a way to show allegiance to the marginalized people who were feeling unsafe. For many of the marginalized people, though, it was seen as a shallow act that served no real purpose. As the safety pin movement gained popularity, it grew into something even more superficial: Fancily decorated safety pins began to pop up on Etsy, and designers, such as Versace, adorned their clothing and other items with the pins. Once the safety pins became “for profit,” the gesture completely lost its meaning — and that’s when Marissa Jenae Johnson and Leslie Mac stepped in to create the Safety Pin Box, a monthly subscription service that teaches white people to be better allies.

The Safety Pin Box is a service in the same vein as Birchbox, except each box is filled with a different task and set of assignments for white people who want to become better allies to marginalized groups, more specifically to black women.

As Johnson explained in an interview with The Cut about the creation of the service,

The box has three different subscription levels — $25, $50, and $100 per month — and each delivery tackles a particular racial bias, outlining tasks for the subscriber to perform in an effort to tackle that bias. The money from the subscriptions is then used to fund black women activists’ work.