Claire Beaudreault
Updated February 27, 2018

Today in femme-spiration: a newscaster skipped the makeup for a week, and the responses were overwhelmingly positive.

Female newscasters face a lot of pressure to look “put together,” and not just from their networks. Since the dawn of television news, (let’s be real, the dawn of civilization) women have been held to ridiculously high beauty standards. In the world of broadcast news, a full-face beatdown is considered a requirement of the job. Grand Rapids, Michigan reporter Kamady Rudd recently performed her own experiment to challenge the beauty norm, skipping hair and makeup on-air for a week.

Women who appear on morning news programs show up to the studio hours before sunrise, and spend more time in the makeup chair than their male counterparts. Aside from a bit of powder, maybe some concealer or foundation, male newscasters don’t have to perform this ritual. (However, some male BBC newscasters recently took pay cuts to protest the inequality, but we’ve still got a long way to go.)

According to Glamour, Kamady’s makeup-free experiment was inspired by a study she found on how a woman’s appearance can affect their capability in the workforce. After testing her experiment for a week, Kamady was surprised to see that she received overwhelmingly positive responses. In many cases, viewers didn’t notice or mind her bare face and low-maintenance hair.

The reporter shared on Instagram:

Kamady’s long brown hair, great bone structure, clear skin, and perfectly shaped eyebrows do work in her favor. That said, it sucks that women in the public eye are trained to brace themselves for haters. Kamady explained to Glamour that she expected to get a few insults about her appearance, however, she got a flood of compliments instead.

She told the magazine what she hopes people get out of her experiment:

Kamady in her typical on-air face, looking gorgeous.

Kamady sans makeup, looking just as gorgeous.

Off-duty and fancy-free.

Moral of the story: do you, whether it means a fully snatched face or not a stitch of product. Your choice might help someone else find their own confidence.