Today, March 8th, 2018, McDonald’s flipped its iconic golden arches to resemble a “W” in honor of International Women’s Day. However, don’t expect to drive past a McDonald’s in your neighborhood and see the new “W” signs.
Only one location actually flipped its sign. The McDonald’s on Long Beach Boulevard and Imperial Highway in Lynwood, California is the only arch that flipped. Patricia Williams, the location’s franchisee, is featured in McDonald’s official video to honor International Women’s Day. A statement on McDonald’s website reads,
Besides this one location in Southern California, the rest of the “W’s” appear on McDonald’s social channels, and according to Newsweek, 100 locations will have “packaging, crew shirts and hats and bag stuffers” that feature the new women-centric signage.
If you happen to be driving through Lynwood today, you’ll see something like this:
While solidarity and visibility (like a W sign) do matter, basic necessities like a living wage matter even more. While McDonald’s is “proud to share that 6 out of 10 restaurant managers are women,” their sign stunt has been met with criticism.
Listen, we love a Big Mac and we appreciate the gesture, but on International Women’s Day (and every day), let’s push for more than just cute marketing: a living wage, paid leave, and recourse for victims of sexual harassment.