Basically, where there’s a Facebook wall, there’s a hoax.

If it’s not that “copyright protection” mumbo-jumbo you’re supposed to paste on your wall so you “own” all your content, it’s that “Secret Sister Gift Exchange” scam or that “See who’s viewed your Facebook profile!” ruse. The hoaxers are plentiful on Facebook and they’re always trying to get us real good.

The latest Facebook hoax to troll our feeds seems ripped straight out of the pages of Charlie and the Chocolate Factory, with multi-billionaire Mark Zuckerberg cast in the role of eccentric rich dude Willy Wonka.

What does it look like? Something like this:

As you can see, this tweet was dated December 9th, so it looks like this hoax has been going on for the better part of December, but has picked up steam in the last few days, probably thanks to additions to the copy like “This was verified on Good Morning America’” and “This is not a hoax.” (Note: When a post on Facebook tells you it’s “not a hoax” you can be 99.999999% sure it’s a hoax.)

Facebook responded by letting its users know that this was DEFINITELY a hoax: “Friends don’t let friends copy and paste memes. While Priscilla and Mark’s pledge to give money to improve the world is real, not everything you read on the internet is, and they’re not giving it away randomly. Be safe out there, sweepstakes seekers,” So, where did this hoax come from and how did it spread so far and wide when it’s clearly all made up? Well, it was probably helped by the bit of truth tucked away in the nucleus of this lie. Because it’s true, Zuckerberg IS giving away $45 billion and Good Morning America DID announce this, but he’s definitely not giving his $$$ to random Facebook users. The Chan Zuckerberg Initiative is definitely going to put those billions into curing disease and bolstering education, not playing Social Media Willy Wonka. And if you have any doubts whatsoever, this meme sums everything up pretty brilliantly:

Just remember, if it looks like a hoax and smells like a hoax, that’s because it IS a hoax.

(Image via Twitter)