Beth Stebner
April 20, 2015 8:40 am

Lingerie shouldn’t be one-size-fits all. What we wear underneath our clothing is just as important and personalized as what we wear over our undergarments—and both should reflect how we feel inside and out.

That’s the idea behind Jeanna Kadlec’s Bluestocking Boutique, an online lingerie retailer that caters to the often non-represented LGBTQIA community.

The concept is simple – not everyone wants to look like a Victoria’s Secret model strutting down a neon-colored runway, and they shouldn’t have to.

Kadlec says on her website that Bluestocking’s just-launched collection of bras, panties, and loungewear was made to empower those “who have been marginalized by the mainstream lingerie industry and to offer them an experience that reflects their identities, their bodies, and their values.”

And that means not only a wider range of sizes and colors, but styles – all from indie designers and (bonus points!) all sustainably sourced.

“It’s a refreshing change from conventional lingerie sites and brands having the only variation of ‘sexy’ being available be either all-out, vampy sexy, or a softer, pink-er feminine aesthetic,” writes Bustle’s Jodie Layne, who first reported on the store’s opening. “The shop’s casual and contemporary loungewear that features loose robes, floaty house dresses, bamboo rompers, and backless nightgowns is probably my favorite category — cozy, cute pieces that are chic enough to style for out of the house-wear but comfy enough to make chilling at home feel that much more luxe.”

Knowing that not everyone is into pink frilly lace or black femme fatale, Kadlec’s site curates a wide array of bras, bralettes, binders, and beyond.

We love how simple the idea is at its core – buy what makes you feel sexy, not what a company tells you is sexy.

To that end, the Boston-based e-tailer doesn’t have any gender-specific colors. Customers shop for “tops” or “bottoms,” not bras and panties. There are “nude-colored” products for women of all skin-tones and bra binders for those who want to decrease the appearance of their chests.  And the models represent every shape, color, gender and sexual identity.

For Kadlec, it’s all about showing support for the underrepresented communities. “Representation is not an idea – it’s a practice,” she writes on her website.

Preach it, sister! We can’t wait to see the positive effect this business has, and to snag our own tops and bottoms.

(Images via Blustockings Boutique)

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