Image of Kylie Jenner in waist trainer
Credit: kyliejenner /

It’s been less than two months since new mom Kylie Jenner gave birth to baby Stormi Webster. But the social media maven is already back on her #ad game and fans aren’t pleased with her latest endorsement. Jenner has been called out for advertising a waist trainer company that advocates for a “snap-back” post-pregnancy body.

Jenner posted the selfie showing her Waist Gang Society waist trainer yesterday, March 19th. The brand is a favorite of the entire Kardashian-Jenner clan. Kim, Khloé, and Kylie have sported many a Waist Gang Society trainer on social media, numerous times, before Jenner’s most recent post. But hopping back on the waist-training track so soon after giving birth is raising eyebrows among some of Jenner’s followers.

Jenner’s selfie once again feeds the narrative that new mothers can simply “bounce back” to their pre-pregnancy body just days or weeks after giving birth. And yes, some women can. But in many cases, bouncing back is not instantaneous, even though tabloids and social media like to make it seem that way. This pressure can cause emotional harm to new moms adjusting to their postpartum bodies.

In reality, waist trainers are not a lasting “snap-back” option. Caroline Apovian, M.D., professor of medicine at Boston University School of Medicine and a spokesperson for The Obesity Society, told,

Jenner’s following is skeptical of the #ad for these reasons, among others.

Obviously, Jenner is allowed to take part in any endorsement deal she wants. But we can understand why this post could be disheartening to other new moms. Once again, we remind you to remember that not everything you see on social media represents the full truth.