Arielle Tschinkel
Updated January 24, 2019

Beauty lovers rejoice, because it’s the most wonderful time of the year. Not only is Kylie Cosmetics dropping a Valentine’s Day collection, but brand mogul Kylie Jenner has debuted brand new red hair for the occasion. On January 23rd, Jenner took to social media to post a sneak peek at the Valentine’s Day-themed launch, sharing that the line is dropping at the beginning of February. The ad itself is gorgeous, showing Jenner in a silky red dress, red heels, and stunning red finger waves. It’s old-Hollywood glam to the max.

And, of course, the Valentine’s Day-themed makeup is on point.

In her caption, Jenner revealed that she’ll be releasing info on the new launch on January 24th. Until then, we’ll continue to gawk at these deep crimson waves. The ads were shot by photographer Vijat Mohindra, the same creative force behind Kim Kardashian’s KKW Fragrances Candy Hearts campaign last year.

Now, Kylie, have you thought about going red full-time? Because it looks good on you, girl.