In case you didn’t know, new mom Kylie Jenner is on track to become the world’s youngest self-made billionaire — at least according to Forbes, which recently estimated Jenner’s net worth at roughly $900 million and predicted she’ll cross the billion-dollar mark by the age of 21. If she does, she’ll displace Facebook co-founder Mark Zuckerberg, who crossed the threshold when he was 23. (And yes, we know that “self-made” is a relative term, considering Jenner was able to build her cosmetics empire thanks in large part to her pre-existing family fame and fortune. Still, it’s an impressive feat.)
As it turns out, Jenner’s line of lip kits isn’t solely responsible for her staggering fortune. Women’s Wear Daily recently reported that Jenner commands an impressive $1 million per sponsored Instagram post, making her the top earner on the social media app. Yep, that includes her famous sisters Kim Kardashian West and Kendall Jenner, whose sponsored posts are valued at roughly $720,000 and $500,000, respectively.
What exactly is a sponsored Instagram post? Well, it’s essentially a form of what’s called influencer marketing, in which companies promote their brand, products, or services by leveraging the fame of celebrities like Jenner.
For example, Kylie Jenner put her stamp of approval on FitTea Body Wraps in 2017. You’ll notice the #ad hashtag in the Instagram caption, which indicates it’s a sponsored post:
Here’s Jenner promoting SugarBearHair vitamins in 2016:
Rumor has it Jenner helped the founders of HiSmile turn their business into a brand worth $40 million:
The bottom line is when Kylie Jenner speaks, her 112 million Instagram followers listen — and companies know it.
Making $1 million from a single Instagram post? Now that’s nice work if you can get it.