Kylie Jenner will soon hold a title that Bill Gates and Mark Zuckerberg once held — the youngest “self-made” billionaire — all thanks to her lip kit empire. Whether she’s modeling her latest lip kit colors or ditching the filler and embracing her natural pout, Kylie has brilliantly monetized the fascination around her lips and turned it into a multimillion-dollar business.
Kylie covers the August 2018 issue of Forbes, which broke down her $900 million valuation. Kylie has sold more than $630 million worth of makeup since launching Kylie Cosmetics two years ago. Combining her lip kit empire, her reality show, and her various other endorsements, Forbes lists her total net worth at around $900 million, which, at 20-years-old, makes her the youngest person on Forbes‘ fourth annual ranking of “America’s Richest Self-Made Women.”
More importantly, Forbes claims that Jenner is on track to become a billionaire in one year, which would make her the youngest self-made billionaire (though we should note that Kylie was, of course, able to leverage a certain level of family fame and fortune to start her company). The publication compares her to Mark Zuckerberg — who crossed the billionaire threshold at 23 — though they estimate Jenner will do so by 21.
FYI, Kylie’s the richest Kardashian/Jenner sister. It seemed almost quaint when Kylie told the mag: “I struggled for a minute with finding something to do on my own.”
At age 17, right around the time she was overlining her lips, Kylie trademarked the phrase “Kylie Lip Kits…for the perfect pout.” Mind you, she did this two years before debuting her first lip kit. Now that is some business acumen.
Kylie Cosmetics are manufactured by Seed Beauty and distributed via a third-party source, Shopify. Loren Padelford, who runs the high-volume Shopify Plus, told Forbes that “no other influencer has ever gotten to the volume or had the rabid fans and consistency that Kylie has had for the last two and a half years.” For comparison, the other “influencers” that Shopify manage include Drake, Justin Bieber, and Kylie’s own sister Kim Kardashian West.
Are people still doubting that Kylie and the rest of her family are badass businesswomen?